Streamline's goal was to become the premium digital file conversion software for construction site documents on the market. The idea was to take blueprints, legal documents, and construction site files and convert them into interactive documents all through the browser. Unfortunately the business didn't ever see the light of day but it is a great case study for our branding process. Enjoy!
Sketches phase, made a lot of sketches for these guys!
Working in an S into the helmet design they chose and playing with color.
Final logo style guide!